Market & opportunity studies

Pulse Innovation offers its experience in B2B market and opportunities studies to turn your innovation into a commercial success.

Pulse Innovation’s market and opportunity studies help you to reduce your time-to-market and maximize your chances of success. Our experts help you to better know your competitors, markets and value chains you are involved in. We identify your targets’ key value criteria and validate the market interest for your solution. Pulse Innovation helps you to better value your differentiating elements, to detect and evaluate new business opportunities, to adjust your offer to the identified needs, to prioritize your target segments regarding their business potential and barriers to entry. Eventually we help you define the best market access strategy for your offers.

Tailor-made methods for high added value studies

Pulse innovation experts have developed proven methods over the years to help you create new offers and define their best market access strategy:

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  • Animation of creativity and offers definition workshops 
  • Macroeconomic and sectoral studies
  • Value chains mapping
  • Identification of strategic advantages and key differentiating elements
  • Value proposition formalisation
  • Competitive landscape and offer positioning
  • Prospects and potential partners identification
  • Semi-structured qualitative interviews with prospects and major contractors
  • Target segments’ key value criteria identification
  • Needs assessment
  • Strategic analysis and business development plan definition
  • Business Modeling
  • Financial projections
  • New opportunities identification and assessment

Qualitative studies close to the needs

​Our sectoral anchorings and contacts accumulated over our numerous missions allow us to be close to your customers needs. We directly interview potential prospects and clients in your target market throug semi-structured interviews. Pulse Innovation provides you with key information on your market and identify the condition for your offer success.​

Job interview - Joyful, successful businessman asking candidate questions, sitting at desk in workplace on chair, girl making notes

Qualitative studies close to the needs

Job interview - Joyful, successful businessman asking candidate questions, sitting at desk in workplace on chair, girl making notes

​Our sectoral anchorings and contacts accumulated over our numerous missions allow us to be close to your customers needs. We directly interview potential prospects and clients in your target market throug semi-structured interviews. Pulse Innovation provides you with key information on your market and identify the condition for your offer success.​

A rich and diverse network of experts and companies for new opportunities

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Thanks to its rich and diverse network of experts and companies, Pulse Innovation can carry out cross-sectorial studies and identify new diversification or pivot opportunities. Agility in our studies coupled with our constant search for new business opportunities enable us to conduct high-impact studies for our clients.